Founded in 1950, Elikon Cheese has been a trusted producer of Greek cheese, known for its ability to balance traditional flavors with modern tastes.
Challenge
The challenge was to create a visual identity that maintained the brand’s traditional roots while making it appealing and relevant in diverse markets.
They sought a design that could convey the rich heritage of Greek cheese-making, yet be versatile enough to stand out in competitive global markets.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result
We approached the task by crafting a holistic brand strategy that honored Elikon’s rich history while positioning it as a modern and competitive force in the global market.
To achieve this, we created a warm and welcoming brand aesthetic, utilizing simple colors and a handwritten typeface that conveyed the small-batch, handcrafted quality of Elikon’s products.
