Shell Catalysts & Technologies provides leading catalysts, technical services and licensed process technologies to refiners, gas treating facilities and chemical plants around the world.
Client
Shell
Year
2022
Challenge
Royal Dutch Shell, merged three owned entities under the larger corporate umbrella.
As they sorted out the finer points of the merger, SC&T’s leadership realized the new organization lacked a cohesive creative that could drive meaningful business outcomes and effectively demonstrate its value to the sales force.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result
Streamlining and reorganizing over 300 pages into a more concise 70-page format was a critical aspect of the web branding strategy for a large catalysts and technologies provider.
This approach led to a great user-friendly experience, as customers and stakeholders were able to easily find the information they needed. Additionally, the new visual approach was easy to understand and reinforced the company’s unique value proposition.